Overall Evaluation

Evaluation of the photoshoot & fashion film

La Maroc Fashion Film

look book

https://mixam.co.uk/share/58c1f14a27f3bf1e4892dc0c

Above I have shared a video of my look book. Over all I happy with what I have produced with the time and  experience that I have however I know if I had more time a lot would be different for example more outfit changes better camera and editing skills. 

I feel that for the type of brand I am producing a look book for that the quality of the photography and editing should be at a higher standard. although I have gained many new skills whilst making this from photography skills working at angles trying to get the perfect shot is not as easy as it looks. my editing skills are also improving along with my abilities to uses several different applications and software from phone applications to photoshop. 

Tags & Packaging Development

All the above are what i have previously created for my collection, although at the time I liked elements of what I had produced I know I need to improve, my branding style, Name and packaging in order for it to look high end. Ensuring my target customer would be pleased with the packaging and product.

Above all of the different style boxes I hope to experiment with to ensure I create a luxury styled press pack. I have chosen these shapes as they reflect the some of the shapes within the prints in my garments. And I have also chosen sand coloured boxes to reflect the sandy dessert tones from morocco. 

Laser cutting and engraving has not quite worked how I had imagined in fact it looks awful. I was quite difficult trying to ensure that the branding was centred. its safe to say this was a major fail. I will now look into how I can possibly do this another way, maybe by cutting out the shape with logo using the laser cutter and sticking the card on top. ideally this is not how I want it to look. however due to cost and time I need to make this work to the best of my abilities with the materials I have at hand.  

Laser engraving, although I like how this looks its not as effective as I would like it to look. Again I look at different ways to improve this however, the most cost effective way would be to use card on top. again I don't really want to do that however Im thinking if I use a different colour it may work better. I will test the gold tones on top. 

After a few attempts at getting the shape right this was the best, I will try this on good quality card and see how it works. 

My 1st attempt at making my phone case packaging. as you can see it didn't really work. the intensity of the cut was far too high. it took a few attempts to get it right.  

After many attempts this was starting to come together however the size was not quite right and I am unsure of the colour I may  try it out in different types of card in different colours. 

Here is a sample of a box I was hoping to use for sweets, However the colour of the lip is too bright and does not work well with my colour palette. I think I may pass on the idea altogether as i have looked into glass jars as I feel a glass jar would look a lot better, however it wont come in time for my deadline. 

Mini boxes, I simply used my logo and cut out a smaller box to stick on, I like how these look however if i was to do these again I would you a darker coloured box I think.  Thats just me being particular. 

After testing different colours for this style box I am still unsure which I like best therefore I have decided to use all three one for each phone case. I love the contrast of the shininess and the matte look. I feel these have a sleek finish however if I was to do these again I would adapt the size slightly. 

As you can see its been quite the journey I had intended on using my prints to create my swing tags however as i further developed my designs i slowly came away from print and went for a high end slick finish using golds and copper colours. the reason being when i had looked at my previous research about colour in morocco I came across the fact  that Gold is a very important element within moroccan design. but also symbolises spiritual wealth and is also believed to ward off evil. I thought this maybe a nice touch to add. 

This is the final look for this box I am really pleased with how it turned out however the card cut out is not perfect and if I was to produce this on a wide scale I would like to use copper as that would look better for a high end luxury brand.


Development of swing tags 

Development of keyring's 

Final keyring well I had hoped this would be the final keyring however It snapped when trying to add the chain on to it therefore this is no longer suitable for my brand. in order to produce a better quality keyring I would need thicker wood and due to my time scale I wont be able to do it. 

Development of clothing labels 

Photographers

David Bailey (1938 – present)

David Bailey is a British photographer, best known for capturing the spirit of the Swinging 60s. He has a straight-forward and clean style, but at the same time imaginative and thought-provoking, like shown in the image below. In 1960, Bailey landed a contract as a fashion photographer for British Vogue and he also did a lot of freelance work throughout the era, photographing iconic figures of the time like The Beatles, Andy Warhol, Mick Jagger and many more. 

The reason I have chose Bailey is because I really appreciate his photography and how he captures the model. I hope to do the same within my fashion shoot and film by making the model the main focus within the shoot. One thing that impresses me the most about his work is how he captures light and shade. Not only is Bailey's work impressive he has worked with many fashion magazines and has created a name for himself within the industry. As I do not have much experience with fashion photography I will try my best to create a shoot which is of  a high standard ensuring that my target market is in mind. 

Victor Demarchelier

Demarchelier is another successful photography that has worked within the fashion industry for a long period of time. There are several reasons why I have chosen to take inspiration from him. one reason being that his work is simply beautiful in my opinion  the shade in his photography makes the photography appear very realistic. The model stands out along with the surroundings this is something I also hope to achieve within my look book. 

Photo shoot plan

Below is a link for for a FENDI fashion film which I have taken inspiration from for my own fashion film. the reason I decided to use this fashion film for inspiration, FENDI is a high end brand that has the same type of target customer I believe this type of fashion film would be suited to my brand La Maroc. In order to create this fashion film and look book I have decided to create several boards for inspiration taken from my collection and this style of film.

 https://vimeo.com/183618452

I feel the techniques used throughout this fashion film fit my style of branding its has a high end feel and finish. I like the contrast of the boomerang movement with the style feel and the general vibe of the film is something I want to portray within my own fashion film. I will create something like this making small shots and merge them together to create a mini film to promote my film.

LOCATION: This location is west kirby beach in Liverpool.
The reason I have decided to use this type of location is because its best suited to my theme as my collection is inspired by morocco I feel the sandy tones will complement the style of clothing and my warm colour palette . 

MODELS: This is something I have struggled with, in terms of choice I was unsure wether to use a more middle eastern model or a western model. however as the main point of my brand is about fusion I decided as the location will look quite moroccan I will use western models with western features. In contrast with the styling and prints I believe this will work I am yet to test this. 

STYLING: As my collection is not made yet I have decided on looking at garments in similar shapes and colours as mine. I also intend on using gold jewellery as the gold complements my collections colour pallet. I intend on my model to wear ankle boots as I used boots throughout all my line ups and design progression so I feel it will carry on the consistency with the brand image. 

MODEL CHOICE: the reason I have chosen model is because I feel she fits well with what i am trying to portray within my campaign also my target customer. Not only does she have the look I had hoped for blue eyes with blond/brown hair she is young and fun. I feel that this will compliment my brand and help me create the best look possible. 

High end magazines

Research on high end magazines where does your branding fit and why?

Here are three different high end fashion magazines I have decided to look at.

Above: Harpers Bazaar is the first choice the reason I decided on this magazine is it has the same type of customer with a high end finish. The style of this magazine and the techniques used are something I hope to add to my own magazine. I like the layout throughout with the choice of images contrasting with text. although the writing is visible it does not take away from the image.

Above: ELLE magazine a popular fashion magazine that has many different eliments within it from fashion, styling and colums. This is a high end fashion that advertises for various high end brands such as Prada and burberry.  this magazine is aimed at young fashion forward women who love to shop and learn new things about fashion as well as take inspiration. ELLE magazine also has a sleek finish this is something I hope to reflect in my magazine. looking at the layout what stands out to me most is the fact that the main focus is on the photography this is something I hope do do within my work. the editing on this image is simple yet effective lighting is everything within photography in my opinion. 

Add caption

Above: Vogue magazine probably one of the most popular high end fashion magazines purchased. its a classic and has been around for a long time world wide. Vogue target customer is well dressed women who love fashion with a interest in seeing whats new in fashion and  designers. I intend on creating a magazine that has elements of each of these magazines as I believe my target customer would appreciate a magazine with a high end finish.  Again the photography is simple yet effective the focus is on the model this is something I believe is classic yet works really well. I hope on using elements of the above to inspire my own photography. I will also look at different photographers that could also inspire me. 

Identity

La Maroc Identity

Concept: Modern Fusion

Codes: Colour & Print

Values: Empowering, Inspiring & Acceptance.

La Maroc as a brand is modern fresh and had the ability to fuse two parts of the world together. the main focus of the brand is the use of colour and print. As colour and print when worn can not only be empowering but inspiring to others that being said would allows acceptance of fusing two different cultures together.