Photo shoot plan

Below is a link for for a FENDI fashion film which I have taken inspiration from for my own fashion film. the reason I decided to use this fashion film for inspiration, FENDI is a high end brand that has the same type of target customer I believe this type of fashion film would be suited to my brand La Maroc. In order to create this fashion film and look book I have decided to create several boards for inspiration taken from my collection and this style of film.

 https://vimeo.com/183618452

I feel the techniques used throughout this fashion film fit my style of branding its has a high end feel and finish. I like the contrast of the boomerang movement with the style feel and the general vibe of the film is something I want to portray within my own fashion film. I will create something like this making small shots and merge them together to create a mini film to promote my film.

LOCATION: This location is west kirby beach in Liverpool.
The reason I have decided to use this type of location is because its best suited to my theme as my collection is inspired by morocco I feel the sandy tones will complement the style of clothing and my warm colour palette . 

MODELS: This is something I have struggled with, in terms of choice I was unsure wether to use a more middle eastern model or a western model. however as the main point of my brand is about fusion I decided as the location will look quite moroccan I will use western models with western features. In contrast with the styling and prints I believe this will work I am yet to test this. 

STYLING: As my collection is not made yet I have decided on looking at garments in similar shapes and colours as mine. I also intend on using gold jewellery as the gold complements my collections colour pallet. I intend on my model to wear ankle boots as I used boots throughout all my line ups and design progression so I feel it will carry on the consistency with the brand image. 

MODEL CHOICE: the reason I have chosen model is because I feel she fits well with what i am trying to portray within my campaign also my target customer. Not only does she have the look I had hoped for blue eyes with blond/brown hair she is young and fun. I feel that this will compliment my brand and help me create the best look possible.