Packaging research

both visual and written

I have created a few mood boards within my sketchbook looking at different packaging, swing tags and business cards in order to inspire me to create some quality looking products that will work well along side my collection and brand La Maroc.

The mood boards above have several elements I would like to include within my own press pack, such as the boxes with minimal colour used yet they look very sleek. appealing to high end shoppers who are willing to spend for that extra quality.

I intend on creating swing tags, packaging and business cards which will be unique to La Maroc's identity with my target customer in mind. I will experiment using different materials such as glossy crd matte card woven fabrics leather wood and possibly some form of metal to ensure that I have tried out the best possible look. once i fine what works I will then use that same material throughout my press pack.

Research on competitors

when looking at the facts and figures about my two competitors Christian Dior and Chanel its clear to see both companies are well established and have a large customer base around the world if i was to this would be something I believe would be unbelievably hard to contend with as both of these companies have been around for a long period of time however  both companies started off small. I think the main thing to take in to consideration for La Maroc is quality, if quality products are produced at a high standard and are presented in a beautiful way, with good advertisment and maybe celebrity endorsments I believe it is possible to compete with such brands. but it will all come down to how your brand looks and how it is marketed. 

looking at both of my competitors I know that i have to produce the highest quality press pack possible. including a look book and fashion film. as both of these brands regularly produce new advertisements and campaigns promoting each collection produced. 

Proposal

What will you press pack consist of?  what promotional tools and techniques will you use?

- My press pack will inclued swing tags, packaging for accessories and a look book. I will also create a fashion film to promote the collection on a wider scale. using various techniques such as photography, film, film editing applications such as cameo and photoshop.


What is the name of my collection?

- After much deliberation I have decided on calling my collection La Maroc which means her morocco. la is a french word meaning her and Maroc is a used in morocco when referring to the country its self. I feel this would sit well with my target market as I believe it has a high end look and feel to it with the element of french and arabic merged I believe it makes my brand unique.


Briefly describe your target customer?

- My target customer would be female, aged between 20- 35, she will have a annual income of 25 k plus, she is a High end shopper, traveller, she is  cultured, young, fun, loves colour and is not afraid to wear prints.


Describe the style of branding I have chosen? why did you chose this style of brand? analyse how the branding fits with the target customer for your collection?

- I have chosen a more high end style of banding as I believe its what my target customer would expect from this kind of brand. my aim is to create high quality finish press pack and fashion film, taking inspiration from other high end brands such as, Chanel, Fendi & Prada. i will create my look book using a good photography camera and then edit my pics if needed using photoshop. I am looking in to several applications to make my film as I don't have much experience in making films, I may use phone application or my macbook depending on how complex it may be. My colour palette through out will stay the same warm tones with a lot of scenery, I intend on creating a slick shoot, the main focus will be on the details and and the model as I feel a lot of high end brands do this often.


What marketing strategies do you hope to use to promote your collection?

With my collection and branding being aimed at a high end market I hope to promote my brand by making my fashion film as a form of advertising and a look book as i believe this is something that works well for many high end brands such as Balmain and Fendi.


What season will the collection be for how will you reflect the season in your promotional branding?

The La Maroc collection is a autumn winter collection, I will use a lot of warm and sandy colours which will reflect the the season as well as the sandy tones of morocco as morocco has inspired my collection greatly. i will create this using different materials from warms tones of different cards, metals and wood for those sandy tones.

What will you use your sketchbook for? analyse" journey, layout and critical analysis.

I will use my sketchbook to present all the experimentation I will do in order to create the best standard of work. I will start by creating a customer profile board in order to keep me focused on who my target customer is.  I intend on using mixed media throughout my sketchbook, photography collage, layering, digital and laser cutting.  I want to continue with the same style I have previously used throughout my design assignments for this collection using sandy tones that represent morocco.

What intentions do you have for photography/ photo shots and or video image making ideas? how will these target the customer? how will you ensure these methods and techniques match the style of branding you hope to achieve?

I intend on doing a photoshoot using one or maybe two models wearing similar designs as my collection has not been made yet. I will use these images to create a high end look book as well as my fashion film. I will research several high end designers in order to take inspiration ensuring the needs of my target market are met. I will firstly do a test shoot to ensure that what I hope to produce is at the right standard testing the location, the backgrounds, style, hair and make up.


Evaluation and progression- how will you continuously evaluate your progress throughout this project? why is reflection important? how will you critically evaluate?

reflecting on my progress throughout. I will do this by taking photographs of what I produce, upload on my blog and talk about how it works or does not work. This will be done for everything I present within my sketchbook, swing tags, packaging, photoshoot prep and general research.

Defining a Brand

here is the group mind map on defining a brand which helped me gain a lot of knowledge on how to define my own brand which I will make my own mind map for to explore ideas of how i  I can personally defy my own brand. 

Pen Portrait