when looking at the facts and figures about my two competitors Christian Dior and Chanel its clear to see both companies are well established and have a large customer base around the world if i was to this would be something I believe would be unbelievably hard to contend with as both of these companies have been around for a long period of time however both companies started off small. I think the main thing to take in to consideration for La Maroc is quality, if quality products are produced at a high standard and are presented in a beautiful way, with good advertisment and maybe celebrity endorsments I believe it is possible to compete with such brands. but it will all come down to how your brand looks and how it is marketed.
looking at both of my competitors I know that i have to produce the highest quality press pack possible. including a look book and fashion film. as both of these brands regularly produce new advertisements and campaigns promoting each collection produced.
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