Packaging research

both visual and written

I have created a few mood boards within my sketchbook looking at different packaging, swing tags and business cards in order to inspire me to create some quality looking products that will work well along side my collection and brand La Maroc.

The mood boards above have several elements I would like to include within my own press pack, such as the boxes with minimal colour used yet they look very sleek. appealing to high end shoppers who are willing to spend for that extra quality.

I intend on creating swing tags, packaging and business cards which will be unique to La Maroc's identity with my target customer in mind. I will experiment using different materials such as glossy crd matte card woven fabrics leather wood and possibly some form of metal to ensure that I have tried out the best possible look. once i fine what works I will then use that same material throughout my press pack.