Proposal

What will you press pack consist of?  what promotional tools and techniques will you use?

- My press pack will inclued swing tags, packaging for accessories and a look book. I will also create a fashion film to promote the collection on a wider scale. using various techniques such as photography, film, film editing applications such as cameo and photoshop.


What is the name of my collection?

- After much deliberation I have decided on calling my collection La Maroc which means her morocco. la is a french word meaning her and Maroc is a used in morocco when referring to the country its self. I feel this would sit well with my target market as I believe it has a high end look and feel to it with the element of french and arabic merged I believe it makes my brand unique.


Briefly describe your target customer?

- My target customer would be female, aged between 20- 35, she will have a annual income of 25 k plus, she is a High end shopper, traveller, she is  cultured, young, fun, loves colour and is not afraid to wear prints.


Describe the style of branding I have chosen? why did you chose this style of brand? analyse how the branding fits with the target customer for your collection?

- I have chosen a more high end style of banding as I believe its what my target customer would expect from this kind of brand. my aim is to create high quality finish press pack and fashion film, taking inspiration from other high end brands such as, Chanel, Fendi & Prada. i will create my look book using a good photography camera and then edit my pics if needed using photoshop. I am looking in to several applications to make my film as I don't have much experience in making films, I may use phone application or my macbook depending on how complex it may be. My colour palette through out will stay the same warm tones with a lot of scenery, I intend on creating a slick shoot, the main focus will be on the details and and the model as I feel a lot of high end brands do this often.


What marketing strategies do you hope to use to promote your collection?

With my collection and branding being aimed at a high end market I hope to promote my brand by making my fashion film as a form of advertising and a look book as i believe this is something that works well for many high end brands such as Balmain and Fendi.


What season will the collection be for how will you reflect the season in your promotional branding?

The La Maroc collection is a autumn winter collection, I will use a lot of warm and sandy colours which will reflect the the season as well as the sandy tones of morocco as morocco has inspired my collection greatly. i will create this using different materials from warms tones of different cards, metals and wood for those sandy tones.

What will you use your sketchbook for? analyse" journey, layout and critical analysis.

I will use my sketchbook to present all the experimentation I will do in order to create the best standard of work. I will start by creating a customer profile board in order to keep me focused on who my target customer is.  I intend on using mixed media throughout my sketchbook, photography collage, layering, digital and laser cutting.  I want to continue with the same style I have previously used throughout my design assignments for this collection using sandy tones that represent morocco.

What intentions do you have for photography/ photo shots and or video image making ideas? how will these target the customer? how will you ensure these methods and techniques match the style of branding you hope to achieve?

I intend on doing a photoshoot using one or maybe two models wearing similar designs as my collection has not been made yet. I will use these images to create a high end look book as well as my fashion film. I will research several high end designers in order to take inspiration ensuring the needs of my target market are met. I will firstly do a test shoot to ensure that what I hope to produce is at the right standard testing the location, the backgrounds, style, hair and make up.


Evaluation and progression- how will you continuously evaluate your progress throughout this project? why is reflection important? how will you critically evaluate?

reflecting on my progress throughout. I will do this by taking photographs of what I produce, upload on my blog and talk about how it works or does not work. This will be done for everything I present within my sketchbook, swing tags, packaging, photoshoot prep and general research.